How Can Twitter Be Effective for Getting Publicity? Twitter is a platform for public networking that enables people worldwide to share their experiences and views with others all of this in a mere 140 characters. Several things have made Twitter the phenonmenon it is to day not only for breaking news stories but also business are starting to recognize that Twitter can bring amost instant attention to new product releases, information they want to get out in the public domain and fast. Examples of how Twitter and getting publicity both good and bad are constantly on twitter. Image via CrunchBase Few...

Perhaps the most difficult concept for those new to PR to fully understand is that an effective public relations campaign is a gradual building process. It is the most effective and powerful form of marketing. It offers validation, credibility, reaches your target market. But, seldom does it happen overnight and to be honest, there are often real pitfalls to campaigns that move too quickly. A gradual sustained build that offers a cohesive story and establishes a brand is the best approach. When launching a public relations campaign keep the following in mind: You need to define your stories....

You have to have been living in a cave to realize that times are really tough. And, if you subscribe to the thinking that it’s better to be out there reminding people that you are still around, rather than hide your head in the sand and hope that this whole financial crisis thing will go away, you’re on the right track. But, since times are tough, how can you get the best value for money for your marketing communication dollar. Well, let’s look at some practical tips to help you get more bang for your advertising (communication) dollar. The best marketing communication method...

I am sure by now you have heard about how press releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it’s worth the time to craft a newsworthy release? From a search marketing perspective, this is one of the best ways of killing two birds with one stone. Besides getting exposure for your site, you are also creating web saturation. Now, instead of spending thousands to blast an add that may only be relevant to 10 percent of your audience, you can now selectively target your audience and deliver your message....