You have to have been living in a cave to realize that times are really tough. And, if you subscribe to the thinking that it’s better to be out there reminding people that you are still around, rather than hide your head in the sand and hope that this whole financial crisis thing will go away, you’re on the right track. But, since times are tough, how can you get the best value for money for your marketing communication dollar. Well, let’s look at some practical tips to help you get more bang for your advertising (communication) dollar. The best marketing communication method...

I am sure by now you have heard about how press releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it’s worth the time to craft a newsworthy release? From a search marketing perspective, this is one of the best ways of killing two birds with one stone. Besides getting exposure for your site, you are also creating web saturation. Now, instead of spending thousands to blast an add that may only be relevant to 10 percent of your audience, you can now selectively target your audience and deliver your message....