Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today’s high-tech small businesses? While it’s true that typical public relations have existed long before the computer and the internet were invented, the fact is, it is still extremely effective for almost all online businesses. In fact, PR techniques have evolved along with the development of technology, and they now produce better returns...

Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs. Even though it is essential to increase your rating with search engines, to purchase pay-per-clicks, and to participate in link exchanges and banner exchanges,...

Grassroots marketing in its simplest definition is to market your company, organization, products or services on a local and on a personal level. Grassroots marketing is a great way to really reach your customers on the basis as to where they get to know you and you get to know them. A friend of mine ran a non-profit organization for the youth of the City that he lived in. It was the grassroots marketing campaign that he lead which helped elevate the organization’s success. He implemented a combination of direct phone calls, speaking engagements and canvassing. Direct Phone Calls This is...

Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,100 people in 51 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman. The firm is known for remaining private, despite an industry-wide trend towards consolidation, making it the largest private PR firm that exists today. It’s estimated that 40 percent of the company’s business is outside of the US. Founding of Edelman Edelman founder Daniel J. Edelman was born in...