Can good press really help generate sales? Yes it can. That is not to suggest that good press exposure can take the place of sales activity. However, good press can do much to enhance your overall effort. In many cases, it’s one or two sightings of your product in the press that generates enough interest to cause a potential customer to call. For online coverage, the process is even easier: all the reader needs to do is “click through” from the article to your website to investigate a possible sale. There’s no recollection of the article required, and in some cases the...

Crisis Management is just that – the management of a crisis. It actually puts attention on the crisis. As much as a corporation or organization would like to avoid a PR fiasco, a PR campaign that only puts attention on mitigating the damage is only going to put more attention on the fact that there is or was damage. Let’s put it in a different light. Say there is a well-established manufacturing plant that backs up to a beautiful greenbelt, and the factory workers eat their lunch in a park that the factory had developed for their employees to enjoy. The workers loved it and over time...

One thing that can cast your business in a poor light is to have a disastrous appearance in the media. With the ability to post embarrassing moments online, it is possible that your poor media interview could quickly be seen by people across the country. The good news is, it is possible to learn how to rock in media interviews, and it is an easy thing to learn. All it takes is some preparation, and anticipating what is going to happen before the interview begins. Unless you are the subject of an investigation, your interviewer really wants you to do well with the interview. Assuming that this...

Using PR correctly starts with constructing your message and its delivery so that your news releases you communicate clearly and effectively. So often, companies send out press releases packed with self-congratulatory, cliche-ridden, unfocused information that seems designed to cause editors to either scratch their heads in confusion and throw the release out, or simply fall asleep under the influence of dull and leaden text. To avoid this, use benefit-oriented headlines that quickly convey the advantages of your product or service. Provide the “who, what, where, when, and how” of...