Social media is information created to be disseminated through social interaction, created using accessible and scalable publishing techniques via the net. Now there is a mouthful. It is an umbrella term that defines a wide range of activities that integrate technology, social interaction, and the construction of words and pictures via the web. That said, it is one of the most important ways to communicate and build relationships with people, including prospects, customers and those in a specific target market. Social media is changing how we relate with one another, what we learn about each...

We discussed the steps you need to take to come up with a newsworthy angle few weeks ago. Now, we need to put that angle into a media release. Here’s my 10-step plan to writing a good media release. 1. Get the layout right: You need: • a headline sentence in bold • followed by an opening paragraph • followed by a text that supports your headline and opening paragraph • followed by contact details 2. Create a great headline: This needs to sum up the media release contents in a concise manner – just as a newspaper headline does. Keep it to one short sentence. 3. Write a snappy...