Press Release – Inside Info

A Press release or PR is an informative document prepared by company, government, non profit organization or individual to distribute information to media and public. It is basically an accurate, useful and interesting news story released to member of media, Journalists to inform them about important event such as new product launch, appointment of new CEO, political campaigns, legal updates, government legislations, sales reports, business expansion, scheduled events, and many more.

The most important aspect of press release is its newsworthiness. A story may seem interesting to you but may not grab attention to media, journalist or public, always look for uniqueness and innovation.

Content plays major role in getting media attention; it should be well written, grammatically correct, informative, professionally presented and engaging to make reckoning appeal. Knowing your targeted audience is very important, it not only helps focusing on communicative content but also choosing right distribution service.

Writing a press release is an art as one must achieve fine balance between news and professional standard. Follow the standard details below to find out how to write press release.

Date Line: A Distribution service requires the date of release so mention it explicitly such as “for immediate release on “before/after date”. This will help releasing your PR on desired date/ time to get maximum benefit.

Headline: The intention of PR is to grab attention of both journalists and public. Headline must be eye catching and engaging. However great press release be if headline fails to attract attention then chances are PR will be ignored and never reach targeted audience.

Body Content: the main content portion must be detail yet concise and convincing. It should be around 175-300words. Divide it into 2-3 informative, crisp and easy to read paragraphs covering who, what, where, how details. Write enticing content and avoid any exaggeration.

Contact details: Always furnish detail contact information like phone number, email address, postal address etc, keeping media person informed helps developing trust and respect.

Summary: summarize headline in short paragraph to generate interest to read complete Press release.

Boiler Plate or about us: This area can be used to put extra focus on your company or details.

In the End: Putting ### makes official end of press release content and any content beyond that line will not be considered for printing.

PR should be released twice a month however it depends entirely on your choice. There are mass distribution services available which helps making your press release printed and read by thousands targeted audience.

Read some other related articles:

• Making the Best Use of Press Release Marketing
• Using PR to Generate Sales
• Creating a Media List
• How to Get in Media
• PR Crisis Management – Tell It All, Tell It Fast And Tell The Truth