I turned on the television news recently to learn that one of our top football teams may have lost an important match because of illness, the story being brought to us by a reporter stationed outside the hotel where the players enjoyed lunch prior to the game. In the car, this was the lead story on the radio news with the story read by a reporter, again said to be outside the hotel. He confirmed that the Police had collected samples from the restaurant to pass onto the health authorities. Guess what? The story was also the lead in the tabloid newspapers sat on my desk when I reached the office....

Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,100 people in 51 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman. The firm is known for remaining private, despite an industry-wide trend towards consolidation, making it the largest private PR firm that exists today. It’s estimated that 40 percent of the company’s business is outside of the US. Founding of Edelman Edelman founder Daniel J. Edelman was born in...

Crisis Management is just that – the management of a crisis. It actually puts attention on the crisis. As much as a corporation or organization would like to avoid a PR fiasco, a PR campaign that only puts attention on mitigating the damage is only going to put more attention on the fact that there is or was damage. Let’s put it in a different light. Say there is a well-established manufacturing plant that backs up to a beautiful greenbelt, and the factory workers eat their lunch in a park that the factory had developed for their employees to enjoy. The workers loved it and over time...

Already well known among the major social networks, LinkedIn is used especially in business field and the labor market. But what some people don’t know yet is that LinkedIn can be a valuable source of traffic and probably this happens because of an misperception and probably this happens because of a wrong perception. When most users appreciate networks such as Facebook and Twitter as large generators of traffic, about LinkedIn is often believed to be only a good place for adding a CV. Besides all the advantages already known by everyone, LinkedIn presents a number of powerful tools capable...