Along with networking and asking for referrals, PR is pretty essential if you want to grow your business. PR is short for both ‘public relations’ and ‘press releases’. Press releases are more commonly known as ‘news releases’ now, as you can send releases to media other than newspapers, magazines and trade journals, such as local and national radio and TV, and online PR distributors. In fact, PR is a huge field, and falls in the ‘too good to be true’ category for many! Your business can get a lot of coverage for free if it’s done properly...

What is a press/news release? A press release is a written communication to the news media to announce something that is claimed to be news-worthy. The main idea is to attract favourable media reports that would bring positive publicity for products and services mentioned in the press release. News releases were originally designed as a communication tool between company PR staff or public relations firms and the media. Today, there are free and paid distribution services on the Internet that help disseminate your news release online. The bigger players can even get your release syndicated on...

Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today’s high-tech small businesses? While it’s true that typical public relations have existed long before the computer and the internet were invented, the fact is, it is still extremely effective for almost all online businesses. In fact, PR techniques have evolved along with the development of technology, and they now produce better returns...

Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,100 people in 51 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman. The firm is known for remaining private, despite an industry-wide trend towards consolidation, making it the largest private PR firm that exists today. It’s estimated that 40 percent of the company’s business is outside of the US. Founding of Edelman Edelman founder Daniel J. Edelman was born in...