A Press release or PR is an informative document prepared by company, government, non profit organization or individual to distribute information to media and public. It is basically an accurate, useful and interesting news story released to member of media, Journalists to inform them about important event such as new product launch, appointment of new CEO, political campaigns, legal updates, government legislations, sales reports, business expansion, scheduled events, and many more. The most important aspect of press release is its newsworthiness. A story may seem interesting to you but may...

What is a press/news release? A press release is a written communication to the news media to announce something that is claimed to be news-worthy. The main idea is to attract favourable media reports that would bring positive publicity for products and services mentioned in the press release. News releases were originally designed as a communication tool between company PR staff or public relations firms and the media. Today, there are free and paid distribution services on the Internet that help disseminate your news release online. The bigger players can even get your release syndicated on...

There are a number of obvious advantages for marketers using Facebook applications to promote their company. One of the biggest advantages that both large companies and entrepreneurs have found is that they can promote their organization or new venture online using viral marketing rather than relying on SEO (which can be a much more complex thing to understand especially for newer companies without the resources to hire an SEO consultant). Another advantage of using Facebook applications to promote a product or company through viral marketing is that it can bring in large amounts of traffic immediately...

Grassroots marketing in its simplest definition is to market your company, organization, products or services on a local and on a personal level. Grassroots marketing is a great way to really reach your customers on the basis as to where they get to know you and you get to know them. A friend of mine ran a non-profit organization for the youth of the City that he lived in. It was the grassroots marketing campaign that he lead which helped elevate the organization’s success. He implemented a combination of direct phone calls, speaking engagements and canvassing. Direct Phone Calls This is...