What is a press/news release? A press release is a written communication to the news media to announce something that is claimed to be news-worthy. The main idea is to attract favourable media reports that would bring positive publicity for products and services mentioned in the press release. News releases were originally designed as a communication tool between company PR staff or public relations firms and the media. Today, there are free and paid distribution services on the Internet that help disseminate your news release online. The bigger players can even get your release syndicated on...

There are a number of obvious advantages for marketers using Facebook applications to promote their company. One of the biggest advantages that both large companies and entrepreneurs have found is that they can promote their organization or new venture online using viral marketing rather than relying on SEO (which can be a much more complex thing to understand especially for newer companies without the resources to hire an SEO consultant). Another advantage of using Facebook applications to promote a product or company through viral marketing is that it can bring in large amounts of traffic immediately...

Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs. Even though it is essential to increase your rating with search engines, to purchase pay-per-clicks, and to participate in link exchanges and banner exchanges,...

Can good press really help generate sales? Yes it can. That is not to suggest that good press exposure can take the place of sales activity. However, good press can do much to enhance your overall effort. In many cases, it’s one or two sightings of your product in the press that generates enough interest to cause a potential customer to call. For online coverage, the process is even easier: all the reader needs to do is “click through” from the article to your website to investigate a possible sale. There’s no recollection of the article required, and in some cases the...