Twitter has seemingly come out of nowhere and taken the internet by storm, everyone and their dog is using it to post short updates about their lives, whether they’re out shopping or have just discovered they are out of milk, great. But how can Twitter be used more effectively for marketing purposes within a business environment? Twitter can be an excellent tool in the same way Facebook lets you create fan pages and groups to engage with your customers. By setting up a Twitter account and promoting it via your standard advertising channels (newsletters, etc) you can quickly gain a modest/large...

The term social media marketing generally implies the use of online communities, blogs and social networks and other online media for the purpose of sales, marketing, customer service and public relations. The word social media itself implies those web properties where the content is mainly published by the users themselves and not through those who are the direct and actual employees of that web property. The varied twitter uses and benefits often help in this very purpose. When it comes to marketing through a social media, the first and foremost thing required is the creation of buzz. This...

I have recently been in several public relations development meetings with long standing and leading clients across several different industries. We typically discuss market trends, the economy and its effect on their business. Then review the current PR strategy to ensure it is in line with the company’s business strategy. As we come to the close of the meeting, I have been asked time and time again, “What is PR 2.0, should we have it, where can we get it, how much does it cost and how soon could start?” The reason we are being asked these questions is because clients are picking...

Viral marketing has appeared as a natural need to diversify the way to transmitte the advertisement. Tested for over 5 years in America, viral marketing has proven more efficient and cost effective than traditional advertising. The great advantage of this advertising method is the fact that the recipient doesn’t protect anymore because he knows is handled, and gladly accepted the message, even looking for, and forward it on its own initiative that seems original funny and worthy to send to friends and acquaintances. This alternative,more effective than any traditional form of advertising,...