Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today’s high-tech small businesses? While it’s true that typical public relations have existed long before the computer and the internet were invented, the fact is, it is still extremely effective for almost all online businesses. In fact, PR techniques have evolved along with the development of technology, and they now produce better returns...

Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,100 people in 51 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman. The firm is known for remaining private, despite an industry-wide trend towards consolidation, making it the largest private PR firm that exists today. It’s estimated that 40 percent of the company’s business is outside of the US. Founding of Edelman Edelman founder Daniel J. Edelman was born in...

Apple’s campaign to introduce the iPhone, which combines a cellphone with an iPod with Internet access, may be the most successful marketing effort ever. Just prior to the product’s release, it was estimated that two-thirds of the population of the U.S. was aware of the device. The hype surrounding the introduction was phenomenal. Over the six months prior to the product’s introduction it was the subject of 14,000 articles, 311,000 blog posts and it generated 69 million hits on Google. Apple’s marketing efforts have always been a cut above the rest, starting with their...